In the context of the global focus to end hunger and ensure access to safe, nutritious and sufficient food, a 2018 Maternal and Child Nutrition supplement explores a unique opportunity to address stunting and malnutrition through improved access to and increased consumption of eggs. As stated by Lutter, “…eggs in the context of a healthy diet may be an efficient, sustainable, and scalable approach to improve maternal and child nutrition and rural development.”1 Stunting is a significant problem in children <5 years of age in Ecuador, and the Lulun (Kichwa word for egg) Project developed, implemented, and tested a social marketing strategy